God of Fitness is a lifestyle and workout apparel brand for men and women.
The Olympic gods embody physical perfection. The goal for the brand was to create an identifiable family of designs for apparel that convey a god-like sense of power, beauty and confidence.
This first edition features four Olympic gods, Zeus, Hera, Ares and Artemis, each of which personify his or her own story and symbolism.
Client • God of Fitness
Project Scope • Brand Development • Logo • Illustration • Brand Messaging
My Healthcare is a patient-focused health services collective specializing in integrated medical solutions.
My Healthcare is comprised of a growing list of affiliated wellness brands that includes My MedPack, My Mobile MD and My Rehab + Wellness among its flagship programs.
The objective for this brand was to create a system that allowed each company to own an individual voice, yet remain connected to the overall brand framework.
Client • My Healthcare LLC
Project Scope • Brand Development • Brand Strategy • Brand Messaging • Logo System • Stationery Suite • Print Collateral • Digital Collateral • Package Design • Web Design
Hand lettering – vectorized and scrutinized, letterpressed or fresh out of the notebook. You'll find it all here.
Featured Work • Action • The Forest • Those Who Wander • Joy
Parallel Design Group is an interior design firm that takes the position of working closely alongside clients to achieve custom results.
The goal for launching this brand was to let the market know that Parallel was a brand that concerned itself with the details. From alluring edge-painted and embossed business cards to fully responsive and optimized website, Parallel Design Group conveys and assures quality.